Steve Campbell, Publisher
Jan Davies, Designer
colour posters up to 12X18
rack cards 4x9
and much more!
Here at County Magazine, we can get you into print using
a range of technologies geared toward short run. A short run can be
anything from 50 to 500 books which helps keep up-front costs to a
minimum, and avoids having to store a large inventory of books for
several years. This can be depressing.
So let’s take a brief walk through the publishing world.
There are two ways to publish:
1) Sell your manuscript to a large Canadian
2) Self-publish your own book.
There are advantages and disadvantage to both.
To approach a large publishing house, your story must appeal to the
mass market. They’re in it for the money, and they want to sell as many
books as possible.
- You get to lean back and let them do all the work.
- You will be connected to powerful editors and
marketers and to their extensive distribution system.
- They will do all the design work, page make-up and
final production – at their expense.
- In return, you will receive Royalties.
This is a ‘Per Copy Sold’ price established in your contract.
- You will give up all creative control of your
manuscript. They pay the bills, so they call the shots. Your cool ideas
for a cover or interior layout are of no interest to them
- Their experienced editors know what sells and may ask
you to do a re-write, based on their instructions. Some authors go
through several re-writes before approval. There is
often compensation for this process, which is why many writers who go
this route hire a Literary Agent, who is skilled in
creating a good contract for you.
- The main advantage is that you retain creative
control of your work. Of course designers and production people will
help you, but you are the client, and you get final say in the
direction of the project.
- Self-publishing is the best outlet if your story is
of local interest. Many authors just want to present their story in a
professional format to family and friends.
- You pay the bill. Since you are the publisher, you
pay the bill for your books. This is always established in advance,
through an Estimate.
- You handle the distribution. Getting your book in
your hands is only the first step. You will have a few moments to revel
in the glory and pat yourself on the back, then you need to make it
available to buyers/readers. (See Distribution
in the sidebar) You will need to establish a wholesale price for
booksellers and make up invoices to track your transactions.
- You handle the marketing. Usually this is fairly
easy. It means you must sing your praises everywhere. Marketing splits
into promotion, which is often free, and advertising,
which will cost you some money. Don’t do one without the other. (See Marketing
in the sidebar.)
Frequently Asked Questions
1. How much will it cost for my book?
This is like asking, “How much is a car?” The answer, of course, is:
“It depends.” Is it a Hyundai compact or a Ferrari?
Format, page count and binding all affect the price.
Format: Common formats are 8.5X11, 5.5X8.5 and
6X9. For short runs, the first two are the most economical.
Page Count: The larger the book, the more it
will cost. Most of our books use a 12 pt. typeface for easy reading,
but this may be decreased to save money.
Binding: There are now many methods for
binding books. From least expensive to most expensive, we have :
Saddlestitch: This is a magazine-type binding;
two staples through the spine. Suitable for books up to about 80 pages.
Cerlux: This is a plastic comb binding, often
used in cookbooks. Suitable for several hundred pages, up to about
Plastic Coil: Small holes are drilled, and the
machine feeds a continuous coil through. Up to about one inch
Wir-O-Bind: This is what we used for The
County Handbook. The metal wir-o clamps together at the spine.
Perfect Binding: This is the most desired, and
also most expensive, of the binding systems. It is the traditional
paperback/softcover book binding. Recommended for books over 1/4” to
under an inch, it is a glue-based system which shaves the edge of the
book, applies hot glue, and adheres the wrap-around cover. Mostly used
by large publishing houses, we have one on site at County Magazine.
2. How do I pay for my book?
For large projects, we ask for 50% of the invoice to be paid when the
book ‘goes to press’, and the balance 30 days after delivery.
3. How do I prepare my manuscript?
Clean and simple are your watchwords.
Most manuscripts come to us via e-mail as Word files. Again, we stress
that you comb your work thoroughly to save time and money. We ‘inhale’
this text into our page-making system.
If you feel your ‘final’ should be edited, we provide that service as
well, for an extra cost.
Images (photos and sketches) should be
submitted as jpegs, sent via e-mail in groups of three or four. We
modify them here to make them ‘print-ready’, at no extra charge.
If you have ideas for layout and positioning, your roughs can be sent
as PDF files.
SOME OF OUR RECENT PROJECTS
Living off the Chipmunk Strut
130 pages + Cover
Cover: Full colour on card stock
Interior: Black and white on bond
Bindery: Collated, Perfect Bound, and trimmed
saddlestitched and trimmed
Life on the Trails
52 pages + Cover
Cover: Full colour on card stock
Interior: Colour on 70lb Offset. Bindery: Cerlux bound (saddle stitch available)
Bindery: Folded, collated
The Canadian Kangaroos
130pages + Cover
Cover: Full colour on card stock,
Interior: Black interior on 70 lb Digital Britewhite Offset
Bindery: Perfect Bound